YT: Pe shorts pentru podcasters.
Baby Yoda. Mercedes- Benz Meme. Strava goes UGC.
📱Key Insights: YouTube Shorts & Podcasters
Publisherii folosesc prima dată acest format pentru audience buying: de a crește baza de subscribers înainte de a publica efectiv episoadele pe contul respectiv.
Fie că vorbim doar de varianta audio și/sau video a unui episod, lungimea ideală pentru un astfel de teaser este de 60 de secunde (maxim) sau mai puțin.
Strategia de mai sus poate fi aplicată în oglindă și pe celelalte rețele de socializare - TikTok, Instagram - cu obiective de (new) audience acquisition (subscribers and non-subscribers), (new and) more viewers* în mod 100% organic.
O idee de final, un extras din articolul „sursă” care mi s-a părut foarte interesantă ca mod de abordare a lansării unui podcast , în special pasajul cu bold:
“I do see us [launching] short-form [videos] across more shows before we would launch a standalone YouTube channel [for other podcasts in their portfolio],” he added, optimistic that interested viewers would find the shows on podcast apps on their own.”
📌Read this first
By the price: freelancerii și spațiile de coworking. [R-ESTATE]
Mercedes-Benz, F1 & Lord Voldemort. [MEME]
Unde găsesți cel mai apropiat defibrilator stradal. [APP]
🟪TETRIS 🟨🟨🟥🟩
Cheil Centrade | Samsung S23 Series Launch. [DRONES]
🟪🟪 🟨🟨[TRAILER]
Internetul discută despre o pereche de cizme. [WEAR]
Lidl UK Fashion Week. [MARKETING].
YouTube are deja un nou CEO. [WHO IS]
Alte variante de logo pentru Windows XP. [DESIGN]
🔥The Wall Street Journal: Smartphones (via social media) Are Changing the War in Ukraine. https://lnkd.in/dPFfQPpz
📲 Pinterest a lansat și în România (Video) Idea Pins de 5 minute. https://lnkd.in/dYR4ZnDN
📚 Press Gazette: Biggest news media start-ups from the post 2000 era. https://lnkd.in/dWrf3HWx
🔄 The Hollywood Reporter: How Much Is Too Much Marvel and ‘Star Wars’? Disney Rethinks Franchise Output. https://lnkd.in/dTiUMid7
📚 The Hollywood Reporter: Movies Starring Women of Color Hit 16-Year High in 2022, Study Finds. https://lnkd.in/emaR6iZY
🧐 Marketing Brew: Audiences are spending more time watching just about everything but traditional TV. https://lnkd.in/dPcAF26c
🗄️ Reuters: In EU car data tussle, insurers and others brace for delays, disappointment. https://lnkd.in/dPH3Y9Qv
👀 Digiday: Microsoft’s ad ambitions for ChatGPT-powered Bing bring new opportunities. https://lnkd.in/eXsD_W3j
🗳️ Marketing Brew: Why ‘inserts,’ aka ads slipped into packages, are having a moment. https://lnkd.in/ddse_D8F
🍣 The Hustle: Gross pranksters hit sushi sales. https://lnkd.in/dUNyDtkr
😵 Tech Radar: Looks like Bing's Chat GPT is throwing Google into panic mode. https://lnkd.in/dpr-2X3s
💵 Bloomberg: Facebook owner Meta increases Zuckerberg's security allowance by $4M. https://lnkd.in/d2NW37Wf
☺️ Bloomberg: Samsung Invests in Swedish Fertility App for Galaxy Watches. https://lnkd.in/d37MHbUx
🚩 Wired: Chatbots Got Big—and Their Ethical Red Flags Got Bigger. https://lnkd.in/e-5bVqeW
🏛️ Rest of the World: This Japanese manga artist–turned-politician is taking on AI art. https://lnkd.in/dHyqURy5
🕹️ Forbes: ChatGPT Is Coming To Video Games, God Help Us All. https://lnkd.in/dXR5zKY8
⛽️ Forbes: Combustion Bust | Global Phase-Outs Of Gasoline Cars [Infographic]. https://lnkd.in/dKXbVcEj
⚽️ Marca: Has Barcelona benefited the most from referees? https://lnkd.in/dTQBEK3p
💔 Rest of the World: Heartbroken gamers mourn World of Warcraft’s shutdown in China. https://lnkd.in/eEEQAp5v
🥳 Bloomberg: Microsoft’s AI Chatbot Finds Early Success in Bing Searches. https://lnkd.in/dPPeuCeK
🤖 Tech Radar: Google leaks suggest we’re on a ‘long journey’ to reliable search chatbots. https://lnkd.in/dkW34kVG
♥️ The Washington Post: TikTok loves true confessions. https://lnkd.in/dh2ADUxM
🆙 Bloomberg: Snapchat Is Adding More Users, Topping 750 Million a Month. https://lnkd.in/dEmRPEtT
⚖️ Bloomberg: Dutch Probe Whether TikTok Is Safe for Government Phones. https://lnkd.in/dxPCsPj5
💠 Android Police: This extension uses ChatGPT to supercharge your Google Sheets skills. https://lnkd.in/diYxj-rw
🚆 The Verge: Microsoft says talking to Bing for too long can cause it to go off the rails. https://lnkd.in/dmjAyv6t
👨🏫 Bloomberg: Russian Hackers Slammed Ukraine Last Year, Google Says. https://lnkd.in/dymaidMP
🥚 The Washington Post: Elon Musk reinvents Twitter for the benefit of a power user - Himself. https://lnkd.in/dtXVpAiK
📚 Business Insider: Twitter Staff Rushed to Publish AI Ethics Research Before Musk Took Over Amid Layoff Fears. https://lnkd.in/dFuukWUq
📊 The Guardian: Twitter data appears to support claims new algorithm inflated reach of Elon Musk’s tweets. https://lnkd.in/dtq9ha3g
🥳 “Starea Naţiei” cu Dragoş Pătraru a împlinit 10 ani de emisie.
🎶 Billboard: Rihanna’s Super Bowl Halftime Show Spurs 140% Streaming Gain for Her Catalog. https://lnkd.in/df8TrKEu
🌀 Daily Dot: Worker shares what ‘youngest person in office’ should say when asked their age. https://lnkd.in/dDE2TKRZ
🗣️ CNET: You Can Now Use Only Your Voice to Restart Your iPhone. https://lnkd.in/dEQsWzfV
📺 TVR va lansa două noi canale, TVR Folclor şi TVR Sport.
⚡️ Hypebeast: Porsche | The Current Within. https://lnkd.in/deZSeBA4
⛔️ The New York Times: Microsoft Considers More Limits for Its New A.I. Chatbot. https://lnkd.in/damTShW9
🌲 The New York Times: For the First Time, Genetically Modified Trees Have Been Planted in a U.S. Forest. https://lnkd.in/d2MqFxsp
😵💫 Allianz-Țiriac poate acoperi pagube de aproape €1B la un cutremur de 7.9 grade.
📑 The New York Times: Kevin Roose’s Conversation With Bing’s Chatbot: Full Transcript. https://lnkd.in/dvMseTjj
🙍♀️ Bloomberg: The Extraordinary Exit of the Women of Silicon Valley. https://lnkd.in/dwMq23eh
🙈 The Wall Street Journal: Elon Musk’s New Enemy: An Army of Good Bots. https://lnkd.in/dygNdG9S
🤷♂️ Financial Times: Whatever happened to the metaverse? https://lnkd.in/g4DuF8P6
📄 NBC News: House Republicans subpoena Apple, Facebook and Google over content moderation. https://lnkd.in/dg8SneYh
🏆 Digg: Actors With The Most Academy Awards, Visualized. https://lnkd.in/dnKXX3_Y
☎️ New York Post: I got ‘fatfished’ by my date. Am I allowed to call him out for being heavier than his pictures? https://lnkd.in/dfZBde3c
🫥 The Atlantic: How Google Ran Out of Ideas. https://lnkd.in/etzzwP88
📊 Digiday: Tech-driven marketing strategies pick up as AR/VR and AI become more accessible. https://lnkd.in/ds4w3nGY
😁 CNBC: Congresul SUA taie TikTok în două. https://lnkd.in/dVKhKsYa
📱 9to5mac: iMessage now supports rich content previews for Mastodon posts (iOS 16.4). https://lnkd.in/duEXcCVi
⭐️ The Information: We’re Reliving the Start of the Smartphone Era, This Time with AI. https://lnkd.in/dQ3wF4xM
🤒 Vox: Musk’s Twitter is getting worse. https://lnkd.in/dNy4Xvgs
🥷 Gizmodo: A Secretive Israeli Company Says It Manipulated More Than 30 Elections Worldwide. https://lnkd.in/dMS7zG-f
💠 #MetaUpdates
•Meta: Ray-Ban Stories | We Built Our First Smart Glasses. https://lnkd.in/dV2Pm2N8
•The Wall Street Journal: Inside Meta’s Push to Solve the Noisy Office. https://lnkd.in/dTNkbpnV
•Meta: Introducing Broadcast Channels, a New Way to Deepen Connections with Followers. https://lnkd.in/dcPbEK7R
😎 #InfluencersInsides
•Tubefilter: Jake Paul is one win away from becoming an officially-ranked boxer. https://lnkd.in/dF96jDCT
•Insider: Instagram influencers forced to send striptease videos and $1000s of dollars in ransom to 24-year-old hacker. https://lnkd.in/dMYPR8wT
•Business Insider: 6 YouTubers break down how much they're getting paid for Shorts in the first month ad-revenue sharing. https://lnkd.in/dN4pXGKx
•Wired: Influencer Is a Real Job. It's Time to Act Like It. https://lnkd.in/d23b8ghN
⚙️Social Media Features
[Instagram] testează o nouă opțiune, „GIF comments”.
[WhatsApp] testează o nouă opțiune, „Add to cart items” (Pakistan).
[Microsoft] va permite închiderea unei aplicații fără a intra în Task Manager.
[TikTok] a lansat o nouă opțiune, „Trivia Games”.
[Instagram] îți va permite să vezi like-uri date de followerii tăi postărilor din secțiunea „Explore”.
[Instagram] aduce mici modificări de design Reels-urilor.
[Instagram] a lansat o nouă opțiune, „Collab Collections”.
[Strava] permite acum și user-generated content prin fotografii.
[YouTube Kids] este acum și pe smartTVs și gaming consoles.
[Google] va lansa un spam filter pentru Google Calendar.
[TikTok] a lansat mai multe feed-uri nișate.
🎥 Movies
•The Hollywood Reporter: Berlin Market | Streaming Giants No Longer Dominate Indie Dealmaking. https://lnkd.in/df6dJspj
•The Hollywood Reporter: Huanxi Media CEO Talks China’s Film Industry Recovery. https://lnkd.in/d2xEejwq
•The Hollywood Reporter: Bruce Willis’ Condition Worsens as Family Announces “Painful” Dementia Diagnosis. https://lnkd.in/dCTpcvRw
•The Hollywood Reporter: ‘Ant-Man and the Wasp: Quantumania’ Star Jonathan Majors Listened to Stevie Wonder to Get Into Character as Kang. https://lnkd.in/d2xEejwq
•The Hollywood Reporter: How Much Is Too Much Marvel and ‘Star Wars’? Disney Rethinks Franchise Output. https://lnkd.in/dTiUMid7
•The Hollywood Reporter: Movies Starring Women of Color Hit 16-Year High in 2022, Study Finds. https://lnkd.in/emaR6iZY
🔴Live/Streaming
•The Hollywood Reporter: Paramount+ to Raise Subscription Prices, Take Up to $1.5B Impairment Charge. https://lnkd.in/enhHq_PQ
•The Hollywood Reporter: Paramount’s Streaming Losses Widen to $575M Even As It Tops 77M Subscribers. https://lnkd.in/enhHq_PQ
•Billboard: Rihanna’s Super Bowl Halftime Show Spurs 140% Streaming Gain for Her Catalog. https://lnkd.in/df8TrKEu
•The Hustle: What’s up with livestream shopping? https://lnkd.in/dp_RwtnR
🌀Digital Culture
•Daily Dot: Woman shares what it’s like to work overnight at QuikTrip alone. https://lnkd.in/dwN6xvb5
•Daily Dot: Recruiter shares most important question during job interview. https://lnkd.in/dquPYiPA
🐦Twitter News
•Bloomberg: Ex-Tweeps Bet Social Media Is Ready for `Something New’. https://lnkd.in/dmfK2cjS
•Reuters: Twitter becomes first social media platform to allow cannabis ads in U.S. https://lnkd.in/ghdKtze9
🆕Emojis on iOS 16.4.
🪐Space M&Ms
Baby Yoda are gusturi fine atunci când vine vorba de dulciuri.
📢Public privacy
Pe scurt, americanii nu mai vor să apară în clipurile creatorilor de conținut de pe YouTube și TikTok fără ca aceștia să le ceară acordul.
