📈 Leo Burnett Bucharest a lansat un nou tool pentru TikTok, dar mai discutăm și despre hieroglife, emojis și, desigur, joburile pe care ChatGPT le-ar putea ocupa în RO.
📰 Și clasicele știri, acum împărțite pe categorii. Pentru gustul fiecăruia.
⭐ Spotlight: Spotify = TikTok
Spotify testează / a lansat pe Android și iOS feed-urile tip „TikTok”.
Here we go:
📊 Insights
White Image și NextUp Soultions spun că ChatGPT s-ar putea angaja în companiile din România pe una dintre următoarele poziții:
arhivist.
junior copywriter.
creator de conținut pentru blog.
asistent manager.
[SOURCE]
📱 Tech Node: ByteDance’s video editing app CapCut tops 200M MAU. https://lnkd.in/dcWpSeXr
💔 Vice: People Trying to Use Facebook's Leaked AI to Improve Their Tinder Matches. https://lnkd.in/dakV_3dP
🛠️ Fast Company: 20 AI tools for content, image, sound, and video creation. https://lnkd.in/dp5ZXqzz
🫣 NBC News: TikTok college drinking trend raises alarms. https://lnkd.in/di9v6P-n
🔴 Bloomberg: TikTok’s Moderators Still Review Child Abuse Despite Vow to Exit. https://lnkd.in/d_Bv_nan
⛔️ CNN: India cuts internet to 27 million as Punjab police hunt Sikh separatist. https://lnkd.in/dxpTCf7N
🗄️ Semafor: Internet Archive heads to court to defend its digital library. https://lnkd.in/ddRtA425
😵💫 Rest of the World: This fascist clothing company hopes you’ll tweet about how offensive it is. https://lnkd.in/dcJQr7ZK
💼 Techcrunch: Twitch says it will lay off 400 employees. https://lnkd.in/d-CCZ_Jk
🎥 Verge: Text-to-video AI inches closer as startup Runway announces new model. https://lnkd.in/d8bmh7Rx
🚁 The Verge: Ikea adds stock-counting drones to more of its stores. https://lnkd.in/dE_SPTB8
🤓 Online Piracy
•TorrentFreak: Zippyshare Quits After 17 Years, 45m Visits Per Month Makes No Money. https://lnkd.in/dkdY627A
•TorrentFreak: Top 10 Most Pirated Movies of The Week – 03/20/2023. https://lnkd.in/d8WYTUcn
🌀 Content & creators
•BuzzFeed: @therapistzach Is Coping With His Accidentally Horrifying TikTok Username. https://lnkd.in/dYfiVW_S
•Insider Intelligence: Where will influencers go if TikTok gets banned in US? https://lnkd.in/dK-vsP8g
•BuzzFeed: Iranian Women Are Re-Creating A Viral TikTok Dance Without Hijabs On After 5 Teens Who Did The Same Were Reportedly Detained. https://lnkd.in/d_nGDXUS
🛠️ TOOL
Leo Burnett Bucharest a lansat TikTok Index, o platformă care analizează conținutul brandurilor din România prezente pe rețeaua de socializare în funcție de domeniu și clips („top three” per industrie).
[SOURCE]
⚙️Social Media Features
[BeReal] a lansat o nouă opțiune, „Use today’s BeReal” (as profile picture).
[Meta] va insera în apps un buton pentru Meta Verified, „Join the waitlist”.
[WhatsApp] a lansat câteva updates pentru opțiunea „Communities”.
[Twitter] va lansa în curând opțiuni de formatare a textului.
[Facebook] a redenumit opțiunea „Stars” în „Give”.
📺 Advertising w/ a twist
•Fast Company: We ♥ NYC | Milton Glaser’s iconic logo gets a modern makeover. https://lnkd.in/dT8yEnpk
•Forbes: From SEO To GEO | What GPT Marketers Need to Know. https://lnkd.in/d7jNXrkR
•Digiday: Meta, Snapchat, Twitter layoffs spell trouble for agency relationships. https://lnkd.in/ddWET3F3
•Ad Age: Coca-Cola wants fans to use ChatGPT and DALL-E to create brand artwork. https://lnkd.in/dQMgsmKx
•Digiday: How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum. https://lnkd.in/dk-4reRR
•Digiday: Gamers are warming up to in-game ads. https://lnkd.in/gdDTd5qq
📊 Data, data, data
•Visual Capitalist: The World’s Happiest Countries in 2023. https://lnkd.in/gCqRzVra
•Business Insider: The troubling rise of the romance scam. https://lnkd.in/dETZZMca
•Social Media Today: New Data Suggests that Hate Speech is on the Rise on Twitter 2.0. https://lnkd.in/d_pw56ae
📚 Good reads
•Financial Times: Social media content mods lead charge for better rights. https://lnkd.in/dcaMAhq4
•The Information: On the Market | The Founders Who Joined Microsoft, Spotify, Coinbase and Twitter. https://lnkd.in/dddxeUif
•The Verge: How Tumblr turned social media polls into a game design challenge. https://lnkd.in/dXkk2w9X
•Future Social: Sorry, but meme marketing is probably illegal. https://lnkd.in/dnBeNEdr
•Bloomberg: All Social Media Platforms Have TikTok-Like Risks, Transparency Group Says. https://lnkd.in/dSNumy8s
•The Wall Street Journal: These People Avoid the TikTok App, Not the TikTok Videos. https://lnkd.in/dqSfkU9k
🔣 Emojis, hieroglife
Și alte caractere sau caracteristici.
🍿 Media, Marketing & More…
•Marketing Dive: NBA scores by personalizing emails with blend of timely content. https://lnkd.in/dH8PVKFF
•The Hollywood Reporter: Billie Eilish’s Creepy ‘Swarm’ Character Is Inspired by a Real Cult. https://lnkd.in/dxcAms6e
•Marketing Brew: Brands are ditching their usual influencer marketing strategies for NIL deals. https://lnkd.in/d2aQudP7
•Media Play News: Netflix Upping Video Game Presence With More Than 100 New Titles Planned. https://lnkd.in/d9Ur9qRd
💠 AI News
•Hyperallergic: AI Image Generators Finally Figured Out Hands. https://lnkd.in/dHckKFg5
•The Washington Post: AI is changing jobs across industries. https://lnkd.in/dfCdvhhs
•Reuters: Baidu's Ernie writes poems but says it has insufficient information on Xi. https://lnkd.in/dPa7jy8p
•Digiday: Lessons from marketers’ experience with generative AI. https://lnkd.in/eZVcVtK5
•The Washington Post: Quiz | Did AI make this? Test your knowledge. https://lnkd.in/dhreHNHD
•The Wall Street Journal: ChatGPT Helped Win a Hackathon. https://lnkd.in/dWMPFt7m
🏆 Tech Layoffs Champions
Amazon.com: > 27000 angajați concediați.
Meta: > 22500 angajați concediați.
Microsoft:~ 10000 angajați concediați
*20 Martie 2023 la nivel global.
📵 TikTok Ban Show
•NBC News: TikTok now has 150 million active users in the U.S., CEO to tell Congress. https://lnkd.in/deRewfMG
•Press Gazette: BBC advises staff against using Tiktok on work devices unless for ‘editorial and marketing’. https://lnkd.in/dVWxVZWj
⚙️ Features
•Social Media Today: Twitter Experiments with Option to Get Notifications on Tweet Activity. https://lnkd.in/dBsVMNBz
•Social Media Today: Priority Ranking for Tweet Replies from Twitter Blue Subscribers will Come Into Effect Soon. https://lnkd.in/eyXzDgWP
•Techcrunch: Duolingo is working on a music app. https://lnkd.in/d96f8UwK
•Techcrunch: Twitter testing government ID-based verification, new screenshots show. https://lnkd.in/d8nHSY_7