Reels down, TikTok up.
„Drive to survive” din cockpit.
🔥WHAT A WEDNESDAY
Facebook a lansat spre β-testers trei opțiuni principale pentru FB Messenger: „Roll Call” sau clona BeReal, „Status” și „Broadcast Channels”.
Curioși cum arată opțiunea (prima) în chat? Mă gândeam eu.
Discutăm despre fiecare în parte săptămâna viitoare - luni, miercuri și vineri.
🎡Înapoi la carousels?
În afară de TikTok (ofc), care rămâne engagement-proof în fața Facebook și Instagram, care sunt în declin din punctul de vedere al engagementului, mai ales pe partea de Reels după anunțul lui Adam Mosseri că „ne refocusăm pe imagini”.
Sigur, un share pe stories, un like, un comentariu + campanii de paid advertising pare a fi tratamentul necesar.
Mai confortabil, organic, pe TikTok?
Conținutul nu trebuie distribuit în aceeași formă finală pe ambele - Instagram și TikTok. Diferă pe a doua cu mult: sunt melodii care sunt în trending, hashtags, templates, efecte.
Bineînțeles, și „the trendswagon”, în care, dacă te urci la timp și îmbini creativitatea cu partea de sales, este un win-win pentru raportul făcut la final de lună.
📌Snacks
Încă un trend pe TikTok. [GRAB IT]
Mercedes+Google. [SOFTWARE]
ChatGPT a fost lansat în noiembrie anul trecut. SPOILER
TikTok+Mercedes. [CONTENT]
Spy Ballon Simulator. [SSSSHH]
Starbucks reinventează cafeaua. [FMCG]
Google a concediat și roboți. [ANALOG]
🔥 Techcrunch: Amazon Fire TV devices can now directly stream audio to hearing implants. https://lnkd.in/dXCWpR_r
📲 TikTok a lansat o nouă opțiune în România, “Sleep reminders” (iOS). https://lnkd.in/dTsGvh2H
📚 Search Engine Land: Social media engagement hits a new low. https://lnkd.in/gjUD-uEf
💸 CNBC: Facebook and Instagram could have 12 million paying subscribers by early 2024, says BofA. https://lnkd.in/gC_9iu-D
4️⃣ The Hustle: Study found the four-day workweek works. https://lnkd.in/ds_YfRqU
🥺 Marketing Brew: Black influencers are still facing pay inequity. https://lnkd.in/dsM5Z3PN
🖥️ 9to5google: A music video that takes place inside Google Meet now exists. https://lnkd.in/dhkvVDUZ
🔚 European Supermarket Magazine: Heineken Still Plans To Exit Russia, Take €300m Loss. https://lnkd.in/gJ6rtg99
🤦🏼♀️ Reuters: Top brands pull out of Russia, but their goods remain easy to find. https://lnkd.in/dumnde4q
💵 Reuters: Italy pursues Facebook's Meta for $925 million in sales taxes. https://lnkd.in/dAwUUBCX
💼 Bloomberg: McKinsey Plans to Eliminate About 2,000 Jobs in One of Its Biggest Rounds of Cuts. https://lnkd.in/ea4FnvXa
📵 Bloomberg: Turkey Blocks Popular Online Forum in Latest Social Media Clash. https://lnkd.in/dkd_EWyP
📲 Mac Rumors: Apple Releases 'Car Keys Tests' App for Licensed MFi Developers. https://lnkd.in/dhc3XdQM
💠 Sky News: Paedophiles starting to use virtual reality headsets to view child abuse images. https://lnkd.in/dnw3Zrf6
🤔 Digiday: What do creators really want from TikTok? https://lnkd.in/eFrBygGr
🛍️ Bloomberg: Wave of Returns Gives Online Retailers a New Year Headache. https://lnkd.in/dtp9_SG8
🚨 Digiday: Earnings wrap-up | The gaming industry buckles down for a year of uncertainty. https://lnkd.in/dRPzJi9M
🪪 Tech Radar: In the Metaverse, your identity can be revealed just by moving. https://lnkd.in/gMXgUvBc
🎥 Rest of the World: Amazon plan to lure shoppers with free streaming is working in India. https://lnkd.in/dBmgzTyu
🏝️ 9to5google: Leaked images show off the first Android clone of the iPhone 14 Pro’s Dynamic Island. https://lnkd.in/dfuT_HWv
📰 Techcrunch: Instagram’s co-founders’ personalized news app Artifact is now available to everyone. https://lnkd.in/ddrNy7k9
📲 9to5mac: Microsoft launches updated Bing, Edge, and Skype apps on iOS with built-in ChatGPT. https://lnkd.in/dKkMNxi6
🔎 SE Roundtable: Microsoft Bing Tests Image Creator In Search Results. https://lnkd.in/dDYsyc6V
💼 The Washington Post: Meta plans to cut thousands of jobs, after CEO predicted no more layoffs. https://lnkd.in/dV-6PVA7
🥴 Business Insider: An ex-Instagram employee says Meta's 'impatience' has hurt its shopping efforts. https://lnkd.in/dupRf-6X
🍋 Business Insider: ByteDance Launches New App Lemon8 in UK + US...And It's Paying Creators to Post. https://lnkd.in/dG4_3SRY
🕺Rolling Stone: The Future of Club Life is a Hyperpop Rave Called Subculture. https://lnkd.in/dV_eq7E3
😎 Fast Company: Uber unveils a new redesigned app that's personalized to you. https://lnkd.in/daYXMCMT
📚 Business Insider: Research on teen social media use has a racial bias problem. https://lnkd.in/dFS-be3W
🥷 Android Police: Google paid hackers over $12M in bounties to keep its products secure in 2022. https://lnkd.in/dk8dwkeX
💠 Adage: Coca-cola Embraces ChatGPT In Deal With Consultancy Bain. https://lnkd.in/d6BTfPBA
📊 Social Media Today: YouTube Adds More Shorts Performance Insights, Chat Moderations Role. https://lnkd.in/eT4jhfMg
🫣 Auchan România renunță la casele de marcat clasice și le introduce pe cele self-scan.
📻 One World Radio, fostul Vibe FM, şi-a prelungit licenţa cu încă nouă ani.
📚 ANCOM: Utilizatorii au avut o viteză medie de dl de 533 Mbps pentru internetul fix (cablu, 2022). https://lnkd.in/dMYYqtux
👎 Reuters: Meta loses bid to toss $175 million verdict in patent case against walkie-talkie app maker Voxer. https://lnkd.in/dv4AGftK
🏛️ CNBC: Gen Z college students say this is the No. 1 most important thing to them in a new job.https://lnkd.in/dHrV95vy
🥸 Buzzfeed: Bernie Sanders Walked Into A Woman’s TikTok And Reacted Exactly How You Would Expect. https://lnkd.in/d4S-R7WE
❤️ Reuters: Bumble confident on 2023 as user growth defies recession fears. https://lnkd.in/dkNSPudk
🌎 Gizmodo: Donald Trump Is Using Facebook’s Geo-Targeting to Trick Nikki Haley Voters. https://lnkd.in/dtsAxuf9
🎞️ Tech Radar: Sony just dropped a free online video editor for content creators. https://lnkd.in/dxyu28Nk
♟️ Kotaku: The World Of Chess Is Having Its Own 'Me Too' Moment. https://lnkd.in/dVhue6M7
🚫 Techcrunch: Meta Verified won’t let you change name, username or profile photo for now. https://lnkd.in/duFje_Kd
📚 Social Media Today: Pinterest Highlights Positive Benefits of Pinterest Use via New Study. https://lnkd.in/dAyd_SP3
💵 The Wall Street Journal: Would You Pay for Social Media? Meta, Twitter and Snap Want to Find Out. https://lnkd.in/dCiJN9Rw
🏥 The Wall Street Journal: Amazon Closes Health Clinic Deal in Bet on Physicians for Healthcare Growth. https://lnkd.in/dmDMPvhF
😳 The Wall Street Journal: Google Offers Rare Look at Restricted Areas Near Korean Peninsula’s DMZ. https://lnkd.in/dFnk_Qek
🍿Movies
•The Hollywood Reporter: Netflix, NFL Films Team for ‘Quarterback’ Docuseries. https://lnkd.in/dF9FViBk
•The Hollywood Reporter: ‘Avatar: The Way of Water’ Team Raced to Create 1,065 Delivery Versions for Theaters. https://lnkd.in/dhAcSXgR
•Billboard: Oscar-Winning Songs That Were Top 10 Hits on the Hot 100. https://lnkd.in/dGd3EKx5
•The Hollywood Reporter: Even With ‘Avatar’ Sequel, Imax Quarterly Revenue Falls. https://lnkd.in/dKzr4tCV
•The Hollywood Reporter: Cineworld Receives 40 Bids From Potential Buyers for Non-U.S. Assets. https://lnkd.in/eMKt9SZP
•The Hollywood Reporter: Shonda Rhimes Teams Up With St. John Knits for First Fashion Campaign. https://lnkd.in/dcPiNVEM
•The Hollywood Reporter: ‘Ted Lasso’ Star Hannah Waddingham to Co-Host Eurovision Song Contest. https://lnkd.in/d4_bqgSM
⚙️Social Media Features
[Facebook] testează pentru FB Messenger opțiunea „Edit Message”.
[Instagram] a lansat „Animated Avatar Reactions” pentru Stories.
[Spotify] a lansat o nouă opțiune, „AI DJ”.
[Instagram] a lansat o nouă opțiune de reactions pentru stories, „Green Screen”.
[YouTube] spune că vom fi nevoiți să plătim pentru o mai bună calitate a clipurilor.
[WhatsApp] lucrează la o nouă opțiune, „Private newsletters”.
💠AI News
•Bloomberg: JPMorgan Clamps Down on Staff’s Use of AI-Powered ChatGPT. https://lnkd.in/dnvN3Upi
•Gizmodo: AI-Generated Simpsons Episode Plays Out Skinner's Steamed Hams Saga Infinitely. https://lnkd.in/dh-zEF3m
•The Verge: Notion’s now letting anyone use its AI features. https://lnkd.in/d3VBXDaS
•Bloomberg: Microsoft Bing AI Ends Chat When Prompted About ‘Feelings’. https://lnkd.in/d7Ef7d3D
•Digiday: ChatGPT arrival accelerates lifestyle publishers’ move from SEO-driven content. https://lnkd.in/esFKATTf
•Fast Company: OpenAI's ChatGPT has a summarization feature. Too bad it's terrible. https://lnkd.in/dTNWpHTK
•Fast Company: Deepfakes are getting smarter thanks to GPT, sparking funding and fears. https://lnkd.in/ewVAKpCT
🐦Twitter News
•Fast Company: Twitter's transparency reporting has tanked under Elon Musk. https://lnkd.in/dhgSJxja
•The Verge: Elon Musk keeps laying off Twitter employees after saying cuts were done. https://lnkd.in/dJhwiM7u
•The Washington Post: Russian propgandists get Twitter verification two years in Ukraine war. https://lnkd.in/dgUn9Jb7
💼 New times, new jobs
Mai avem, dincolo de „numerolog” și „consilier de cuplu”, și:
tehnician(ă) imprimare 3D.
evaluator accesibilitate.
strategic clients manager.
[SOURCE]
🔴„Drive to survive”, varianta din cockpit
Cu Scuderia AlphaTauri și Nick de Vries, la volanul monopostului, ediția 2023.
👾TikTok: Ce date colectează
