(More) Influencing
„Training of Trainers” este valabil și în influencer marketing, iar un exemplu ne este oferit de WSJ, Amaya Damme și Ethan Weems. Adică ajută-i și pe alții să crească.
Tic Tac
Am râs IRL și cu poftă la tiktok-ul acesta despre audierea CEO-ului TikTok în congresul american. Rezumă totul basically.
FC Substackelona
Substack preia modelul FC Barcelona și invită creatorii de conținut (mă rog, cei care scriu newslettere aici) să investească în companie cu scopul de a strânge capital.
Twitter VIPs
Sunt și acolo, sunt pe listă nume sonore precum LeBron James și au parte de tratament special în privința reach-ului, engagementului and so, so on.
🖼️ Digital fact check
😶🌫️ The Hustle: Microsoft has one for Zoom fatigue. https://lnkd.in/dfDM4qQh
🔥 Fast Company: Trump's return to social media is not what we expected. https://lnkd.in/d3QrraZy
📲 Axios: Social media's new pay-for-play rules. https://lnkd.in/dBGFq-R6
📵 Bloomberg: China va interzice clipurile de tip Reels, TikToks. https://lnkd.in/dSvJx24B
💣 Financial Times: European ammunition maker says plant expansion hit by energy-guzzling TikTok site. https://lnkd.in/d__grEpr
🪬 Axios: The Digital Wellness Lab aims to mediate between TikTok and parents. https://lnkd.in/dSNHMEA9
🫣 The Guardian: How the world is turning against social media. https://lnkd.in/g4kUFFGp
🎙️ Digiday: With podcast advertising maturing, more mainstream brands want in on growth. https://lnkd.in/gqHersUB
💵 The Wall Street Journal: Facebook Parent Meta Plans Lower Bonus Payouts for Some Staff. https://lnkd.in/deEuAnrF
📬 News and letters
Mapping Journalism: How The Economist reached 2.7 mln subscribers with its LinkedIn newsletter. https://lnkd.in/dNiuik99
Digiday: Newsletter publishers cautiously plan to expand editorial and sales teams. https://lnkd.in/dCuTQb5i
🎹 Apple Classical Music
Un scurt review dacă tot o avem, dar nu vreau să par snob.
Platforma de music streaming este probabil cel mai bun produs Apple de la iPhone încoace și acoperă toate nevoile muzicale clasice ale noastre - de la concerte de cameră la coruri și muzică de film interpretată de marile filarmonici ale lumii.
De la clasicii și contemporanii muzicii clasice.
Tips&tricks
Dacă vedeți că o melodie sau album nu este available (frozen), salvați-o în secțiunea „Library” și după „Play”.
💰 Business Klasse
•The Verge: Amazon is flagging ‘frequently returned’ products that you shouldn’t buy. https://lnkd.in/eueTdCAh
•Social Media Today: Meta Says it Doesn’t Need News Content, as Canada Pushes for New Publisher Revenue Share Regulations. https://lnkd.in/es4zCRdC
•Wired: TikTok and Amazon Bet on China’s Ecommerce Model. It’s a Dud. https://lnkd.in/ej8hpDpb
•Digiday: Netflix’s CPM still under media buyers’ skin months into its disjointed push into ads. https://lnkd.in/dvH4JAXg
•Bloomberg: Breitling Breaks into Top 10 Swiss Watch Brands as Sales Jump. https://lnkd.in/dV8uE9UD
•Bloomberg: Lockheed Martin Unit Dials Up Dark Side of Moon With New Satellite Service. https://lnkd.in/e7a8Ty7K
🌀 Digital Culture
•The Daily Dot: You will not be jailed for 20 years if you use TikTok after its banned. https://lnkd.in/exNVXy4C
•Insided Hook: Meet the People Who Will Never Map Their Runs. https://lnkd.in/dJDVb-kQ
•The Wall Street Journal: Why People Are Getting More Disruptive at Concerts. https://lnkd.in/e4wEPgRM
•Billboard: Is TikTok Actually Creating More One-Hit Wonders? https://lnkd.in/g5VziWY5
•The Daily Dot: Woman trawls conservative dating stuff the Right Stuff to find Jan. 6 rioters, report to FBI. https://lnkd.in/e8vHSmye
•Business Insider: A laid-off Indeed.com employee went on a 'final office snack run'. https://lnkd.in/ekaUbRUs
🐉 SoMe Today dixit
📺 Advertising & Marketing
•ESPN: New marketing code will prohibit college betting partnerships. https://lnkd.in/eAjhKQyd
•Fast Company: Pepsi’s new logo is a subliminal war on sugar. https://lnkd.in/dY75FxtG
•Marketing Brew: Could audiobooks be the next frontier for advertising? https://lnkd.in/ea_Yr24c
•Business Insider: Google, Amazon and Meta are making their products worse on purpose. https://lnkd.in/eVS8KUwC
⚙️ Features Around
•SE Roundtable: Google Ads Tests Blue Badges For Verified Advertisers In Search. https://lnkd.in/eUqn7sMT
•9to5google: AI-powered hand raise gesture detection is coming soon to Google Meet. https://lnkd.in/dtF_vN-X
•Social Media Today: As of April 15th, Only Tweets from Twitter Blue Subscribers Will be Recommended in the Main Feed. https://lnkd.in/eBYYzxh5
•Techcrunch: Spotify debuts “Niche Mixes” you can build based on description alone. https://lnkd.in/d7QNyCbZ
•9to5google: ChromeOS and desktop Chrome are getting a Reading Mode. https://lnkd.in/dPSfPJCJ
•Engadget: Google searches now provide more context and viewpoints for news stories. https://lnkd.in/eitK5D6F
•Social Media Today: Meta Launches New Reels Ad Options as Leans into Evolving Consumption Shifts. https://lnkd.in/eUxGDrdp
•Și la final aceasta, dar cu mențiunea că este lansată:
📵 TikTok Ban
•Business Insider: Why TikTok is taking months to delete personal US user data from servers outside its Project Texas. https://lnkd.in/d-KyZwu2
•Digiday: As its future hangs in the balance, TikTok tries to keep advertisers on its side. https://lnkd.in/dR6yX8k4
•The Washington Post: Congress had a lot to say about TikTok. Much of it was wrong. https://lnkd.in/dgM6_Hx4
•The New York Times: What’s Hot on TikTok? Defending Its C.E.O. https://lnkd.in/gp53qNjg
🍿 Movies, Media, Streaming
•mediaTrust Romania: Cele mai citate surse media din România. https://lnkd.in/dX_H9SgY
•The Hollywood Reporter: ‘The Night Agent’ Opens Big for Netflix. https://lnkd.in/e__vMfxU
•Variety: ‘The White Lotus’ Season 3 Will Be Set in Thailand. https://lnkd.in/e_hdPxRB
💪 Meta devine eficientă
🐦 Twitter News
•Mashable: Half of Twitter Blue subscribers have less than 1,000 followers. https://lnkd.in/e_5W7H6v
•The Verge: Tweet replies no longer show who users are replying to. https://lnkd.in/eSUdm-gi
•The Wall Street Journal: A TikTok Ban May Be Just the Beginning. https://lnkd.in/ge_NpKJd
•Nieman Lab: Leaked code, blocked journalists, billions gone | It’s just another few days in late Twitter. https://lnkd.in/djxZzgKd
•Business Insider: Elon Musk says he's working on Twitter's customer service. https://lnkd.in/dQVtNQqW