marcom | iar despre hr
apple a mai scos o reclamă frumi.
⭐ Mark nu mai vorbește de metaverse
MZ a spus despre AI că este „[Meta’s] single largest investment”, respectiv că o vom regăsi „into every one of our products”, deci și ce a mai rămas din metaverse.
Mai mult, în ultima lui postare de pe Facebook (de peste 2000 de cuvinte) avem:
Două mențiuni pentru „metaverse”.
Patru mențiuni pentru „AI”.
[SOURCE]
💼 Marcom: Timpi de angajare
A. The Brief
Cele mai bune platforme / canale de recrutare:
Lucruri de știut în 2023:
B. Focus on marcom
a) Timpi de angajare
71 de zile pentru a angaja un marketing manager.
42 de zile pentru a angaja un graphic designer.
35 de zile pentru a angaja un marketing specialist.
20 de zile pentru a angaja un social media specialist.
18 de zile pentru a angaja un copywriter.
b) Platforme de recrutare
eJobs - 31%
Social media - 24%
Evenimente - 17%
c) Așteptări salariale (net)
Account manager - 4700 de lei.
Marketing specialist - 4000 de lei.
Graphic designer - 5000 de lei.
🔥 Ad Age: TikTok fură clienții agențiilor de publicitate prin prețuri (și) mai mici pentru ads. https://lnkd.in/ehy7dJdc
📲 Facebook și Instagram au lansat un nou design pentru meniul “Sharing” (iOS). https://lnkd.in/eGddAqhU
🕵️ Wired: A Spy Wants to Connect With You on LinkedIn. https://lnkd.in/gHQgy7hC
💠 The New York Magazine: Who Is Still Inside the Metaverse? Searching for friends in Mark Zuckerberg’s deserted fantasyland. https://lnkd.in/g4FB9NTy
👤 Techcrunch: LinkedIn expands its generative AI assistant to recruitment ads and writing profiles. https://lnkd.in/eXZVedg2
⚗️ Hootsuite: Experiment | Do Other Social Networks Hate YouTube Links? https://lnkd.in/eHkzHibn
🤼 Tubefilter: TikTok re-ups with the UFC for more exclusive livestreams. https://lnkd.in/eGNSfSaJ
💬 Buzzfeed: I Had AI Write My Instagram Captions, My Friends Did A Wellness Check On Me. https://lnkd.in/eg4uMNeB
📑 The Wall Street Journal: BuzzFeed Encourages Reporters to Write More Stories in Attempt to Turn Profit. https://lnkd.in/exRdVJE6
⚽️ The Guardian: Gary Lineker thought BBC had agreed he could tweet about refugees, says agent. https://lnkd.in/eD2fnbmT
💵 CNET: The New Push to Make Google and Facebook Pay for Journalism. https://lnkd.in/e7pjwKzH
💠 Reuters: Fintech startup Stripe integrating OpenAI's new GPT-4 AI. https://lnkd.in/eQQqJpiv
🤣 Business Insider: A laid-off Meta worker says the company paid her to not work. https://lnkd.in/eYiiRykU
📱 The Wall Street Journal: Why Apple and the Carriers Want Your Old iPhone. https://lnkd.in/etJnXA6Z
🔚 Bloomberg: Donald Trump’s Truth Social Cuts Staff as SPAC Languishes. https://lnkd.in/eCrSBv2N
😎 Hugo Boss deschide primul magazin de haine din afara Capitalei, la Iași.
📡 Gizmodo: Starlink Terminals Found in Illegal Mining Areas of Brazil's Amazon. https://lnkd.in/e-FrUCau
☺️ Ioana Romanescu, primul ambasador de brand român al Debic, brand mondial de produse lactate pentru profesioniști
📊 Press Gazette: Top 50 news websites in the world in February 2023 | New York Times sees decline for first time in a year. https://lnkd.in/eJtnK2jN
🧑🏫 Content Creators
•Tubefilter: Jellysmack investing $25M in creators making content for kids. https://lnkd.in/eHUFGANj
•Digiday: Confessions of a social media entrepreneur on the pressure to constantly create content. https://lnkd.in/eWKxymZy
•NBC News: TikTok launches docuseries on small businesses that found success on the platform. https://lnkd.in/ekuKykJ4
•Buzzfeed: This Influencer Simulation Game Will Determine if You Can Make It On The Internet. https://lnkd.in/eERKjmNz
🌀 Digital Culture
•Techcrunch: A retiree’s group for cheese toast lovers is an earnest glimpse of Weird Facebook. https://lnkd.in/e5xjAdTy
•The Daily Dot: A very online movie dominated the Oscars. https://lnkd.in/e3jppgdW
•The Daily Dot: ‘She put this meme and left the f*cking group!’: Worker abruptly quits in work group chat. https://lnkd.in/e8M9y6BJ
⚙️ Social Media Features
•Social Media Today: YouTube Adds Multi-Language Audio Analytics. https://lnkd.in/eDPyCTmb
•Axios: Snapchat makes its content guidelines public. https://lnkd.in/eGNsqHG5
•Techcrunch: Snapchat adds parental controls to block ‘sensitive’ and ‘suggestive’ content from viewing by teens. https://lnkd.in/ecjKp25R
•9to5google: YouTube Music for Android preps support for podcasts. https://lnkd.in/ekHpGFVP
⏯️ Dove #TurnYourBack
Tiktok failed to load.Enable 3rd party cookies or use another browser
💠 AI News
•Ars Tehnica: OpenAI checked to see whether GPT-4 could take over the world. https://lnkd.in/embBTNdK
•Digiday: Google’s new AI tools and OpenAI’s GPT-4 bring more ‘maturation’ to the AI race. https://lnkd.in/eRSejqaU
•Forbes: AI-Image Tool Midjourney Launches Magazine. https://lnkd.in/eqqtf_js
🍿 Movies, Media, Streaming
•The Hollywood Reporter: Next Year’s Oscar Inclusion Rules Are Already Sparking Debate. https://lnkd.in/e_MHTefJ
•Marketing Brew: Piracy streaming sites could be costing advertisers millions, report finds. https://lnkd.in/gXNkGvHa
•The Hollywood Reporter: Is Crunchyroll the Right Specialty Streamer for the Moment? https://lnkd.in/e2Gp9HQJ
•The Hollywood Reporter: Writers Guild Claims Members Are “Falling Behind” Amid Streaming Transition. https://lnkd.in/eaAaCbkT
📵 The TikTok Ban Show
•Bloomberg: UAE Spy Chief’s Firm Buys Into ByteDance at $220B Value. https://lnkd.in/eSx7wmCV
•The Guardian: UK expected to ban TikTok from government mobile phones. https://lnkd.in/e_8gbzBt
•The Wall Street Journal: SUA obligă ByteDance să vândă participația în TikTok. https://lnkd.in/egS5idqk
•The Drum: With bans on the horizon, it’s time for brands to picture life after TikTok. https://lnkd.in/e_Qg3CG9
🤙 Categorii de influenceri pe Twitter
🎧 Apple AirPods Pro ad
Pe scurt, Apple ne spune să dăm zgomotul orașului mai încet ca să ne bucurăm de melodiile noastre preferate.
Dincolo de acest lucru, se pare că asistăm la o nouă abordare creativă din partea companiei, care îmbină realitatea cu animația și alte efective vizuale.
🏛️ OpenAI ChatGPT-4 și examenele
Plus: Ce țări petrec cel mai mult timp la birou.
