LMA, LinkedIn!
TikToks de 20 de minute.
🎉 20 de ani de LinkedIn
Cu un master în filosofie de la Oxford University, Reid Hoffman a co-fondat în 1997 SocialNet. Patru ani mai târziu, în 2003, s-a născut oficial LinkedIn:
➡️ 2003: LinkedIn s-a născut oficial.
➡️ 2004: A permis adăugarea de noi useri prin “Invite”.
➡️ 2005: Primii 2 milioane de utilizatori.
➡️ 2006: Primii 8 milioane de utilizatori; postarea unui job costa atunci $95.
➡️ 2007: Venituri de 32M dolari de la 1.1M în 2005.
➡️ 2008: Primii 13 milioane de utilizatori.
➡️ 2013: Venituri de 1.5B dolari.
➡️ 2016: Cumpărată de Microsoft cu $26.2B.
➡️ 2022: Venituri de 14B dolari.
➡️ 2023: 900M utilizatori în 200 de țări, 8 angajări / minut.
[SOURCE]
😵💫 TikToks de 20 de minute
Privind partea bună a lucrurilor: vor fi paywalled în noul program lansat de companie pentru creatorii de conținut, „Series”.
Impropriu spus program după logica mea deoarece, practic, aceste „Series” vor fi:
Niște playlists de 80 de clips cu o durată maximă de 20 de minute / clip, dublu față de maximul conținutului gratuit, 10 minute.
Vor fi shoppable: utilizatorii vor putea cumpăra produsele din clipuri respective.
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Nu știu ce să zic - acum și 3 minute pare long-form content, dar 20 de minute înseamnă 9 stații de mers cu metroul.
Privind partea bună a lucrurilor, opțiunea pare a fi disponibilă la nivel global.
🔥 Politico: Două luni fără Facebook, Instagram și WhatsApp în UE? Foarte posibil. https://lnkd.in/dq8-aEFV
📲 Instagram a lansat o nouă secțiune în aplicație, “Shopping activity” (Settings). https://lnkd.in/dK7vTmm3
📚 Fast Company: 20 de ani | Istoria LinkedIn povestită de foști și actuali executivi. https://lnkd.in/gp95SdXr
🏬 Retail Detail: Delhaize to sell all Belgian stores. https://lnkd.in/dGW6DV9X
⚽️ Marketing Brew: How soccer star Ali Riley navigates brand deals. https://lnkd.in/epJC38pu
☺️ MIT Technology Review: The internet is about to get a lot safer. https://lnkd.in/dZeXN_YG
🤝 Pandorra Story Style, noul partener Bergenbier S.A. în comunicarea corporate.
📱 Start-up.ro: Flip.ro, primii 3 ani de business. https://lnkd.in/dS2n4Mbt
📊 TorrentFreak: Top 10 Most Pirated Movies of The Week – 03/06/2023. https://lnkd.in/d8WYTUcn
📊 Press Gazette: Top 50 UK news websites: New York Times is fastest-growing newsbrand in the UK. https://lnkd.in/dfYBiTwf
♻️ Clean Recycle: Peste 700 de companii din România au reușit să reducă peste 29k de tone de CO2 în Q4 2022.
😶🌫️ Eurogamer: Twitch addresses livestreaming of explicit deepfake content. https://lnkd.in/dtQMTJ3h
📅 Entrepreneur: 'Bare Minimum Mondays' Is the Latest Work-Life Balance Term, Courtesy of TikTok. https://lnkd.in/et5_7aa7
🔙 Bloomberg: Meta Plans Thousands More Layoffs as Soon as This Week. https://lnkd.in/d-RJFDFi
🙂 Digiday: How social fragmentation is creating more opportunities for advertisers. https://lnkd.in/g9ypGQnM
📲 Digiday: How NBC News’ Devan Joseph and Stephanie Scrafano cover the news on TikTok. https://lnkd.in/d9f6BjKD
🪷 Rest of the World: TikTok’s viral monks are clashing with Buddhist authorities. https://lnkd.in/ekW4-rsH
🫂 Digiday: Marketers adapt to serve niche communities as culture fragments, strays from universal water cooler moments. https://lnkd.in/dF8XRUw6
🥹 Rest of the World: Xiaohongshu becomes an online oasis for trans people in China. https://lnkd.in/dGhnNK77
💾 Buzzfeed: Chuck E. Cheese Still Uses Floppy Disks To Make Its Rodent Mascot Dance. https://lnkd.in/dZ8fnMXE
🤬 Kotaku: YouTube’s New Profanity Policy Will Let You Cuss A Bit More. https://lnkd.in/dqYeSnQB
🕹️ Digiday: Why the esports industry is up in arms about the Olympic Esports Series. https://lnkd.in/dDWWNpcP
➡️ Fast Company: The LinkedIn diaspora has led to startups like Figma, Cameo, and more. https://lnkd.in/dbyjMnbz
✨ Meta: Facebook Today and Tomorrow. https://lnkd.in/d5dSRJCZ
🧠 The Washington Post: How to stop mindlessly scrolling on social media. https://lnkd.in/dAkqfWre
🌎 Rest of the World: Treating online harassment as a global epidemic. https://lnkd.in/d3TvYShR
🍫 Fast Company: MrBeast's Feastables' tidy-up campaign shows power of social media. https://lnkd.in/d-3CEJFk
✈️ SE Journal: Google Ads Launches Performance Max For Travel Goals. https://lnkd.in/debw2msK
🍿 Movies, Media, Creators
•Centennial Beauty: Elyse Myers’ Pregnancy Sparks Discussion About TikTok’s Search Bar Function. https://lnkd.in/dTMA7iV3
•Retail Dive: US livestream commerce expected to surpass $31B in 2023. https://lnkd.in/dv24zCzg
•dot.la: What Hailey Bieber’s Skincare Company Reveals About Influencer-Led Brands. https://lnkd.in/g7qxs2cd
•Tubefilter: Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/05/2023. https://lnkd.in/dn2rc4QP
•The Hollywood Reporter: Host Jimmy Kimmel Is Prepared for Another Oscar Night Slap. https://lnkd.in/dm3qzNQt
•The Hollywood Reporter: Netflix Creatives Talk About Why They’re Working With the Streaming Giant. https://lnkd.in/d4347VUv
•The Hollywood Reporter: YouTube’s Head of Gaming Outlines Exclusive Creator Deals, Strategy Under New CEO. https://lnkd.in/d7B-BeEP
⚙️ Social Media Features
•9to5google: YouTube is removing overlay ads on videos from April 6, 2023. https://lnkd.in/dApXg_x9
•Android Police: WhatsApp could add self-destruct to group chats. https://lnkd.in/dPai3Z3b
•The New York Times: Why Companies Are Pushing Premium Products With Higher Prices. https://lnkd.in/gA6SWuA6
•The Verge: Reddit’s new features include a TikTok-style video feed. https://lnkd.in/dfgPTwv9
•SlackGPT:
💠 ChatGPT, AI, xR
•Techcrunch: The tech behind Artifact, the newly launched news aggregator from Instagram’s co-founders. https://lnkd.in/dA3Dt_hw
•The New York Times: A New ‘M*A*S*H’ Scene: Written by ChatGPT, Read by Hawkeye and B.J. https://lnkd.in/dBZPfvmB
•Wired: China’s ChatGPT Black Market Is Thriving. https://lnkd.in/ddzzEfNz
•The Wall Street Journal: How Google Became Cautious of AI and Gave Microsoft an Opening. https://lnkd.in/d3mrsaB9
•Reuters: Meta will keep releasing AI tools despite leak claims. https://lnkd.in/dH6pfuZJ
•Reuters: Meta must face trial over AI trade secrets. https://lnkd.in/dTsY_ppD
•Variety: WME Signs AI Artist Claire Silver, Whose Latest Collection Will Show at the Louvre. https://lnkd.in/gw-_f8jJ
•MIT Technology Review: Cartier and Tiffany are getting into AR to sell luxury to Gen Z. https://lnkd.in/g_HaMktV
•Puzzled: ChatGPT invented its own puzzle game. https://lnkd.in/dTGrNXWV
•Vox: Silicon Valley’s AI frenzy isn’t just another crypto craze. https://lnkd.in/gpK-8dyW
📌 The Goods
Aurora Borealis. VIRAL
Mr. Beast caută un Creative Director pentru Feastables. JOB
Brandurile dau „follow” pe Twitter la toți. TREND
📵 The Tik Tok Ban Show
•Engadget: Senate bill would give Commerce Secretary the power to ban TikTok as a 'security threat'. https://lnkd.in/dFGZBF3r
•Bloomberg: Warner Introduces Bill That Could Lead to Forced Sale of TikTok. https://lnkd.in/dgQ-Mk7u
•The Information: TikTok Asks Creators to Help Win Over Lawmakers. https://lnkd.in/dnvPnZFb
•Reuters: State AGs demand TikTok comply with US consumer protection investigations. https://lnkd.in/da8tqs4R
•Reuters: White House backs Senate bill to boost US ability to ban TikTok. https://lnkd.in/dH5ceJwq
🐦 Twitter News
•Reuters: Twitter's Musk says can raise revenue with more relevant ads. https://lnkd.in/ddvgv-Cx
•Rolling Stone: Twitter Bots Are Promising Cheap Guns to Anyone Using the N-Word. https://lnkd.in/dcHZtXK9
•Reuters: Twitter's lead EU regulator concerned over blue tick roll-out. https://lnkd.in/dWdj3KTG
•Financial Times: EU tells Elon Musk to hire more staff to moderate Twitter. https://lnkd.in/dqkzvcUp
•Reuters: Musk says Twitter could be cash flow-positive next quarter. https://lnkd.in/ddvgv-Cx
•The Verge: Twitter just let its privacy- and security-protecting Tor service expire. https://lnkd.in/dPDf9wYk
🤬 YouTube new profanities
Pe scurt, YouTube permite acum monetizarea cuvintelor precum „shit”, „fuck”, „asshole”. Cu limite pentru al doilea, dar totuși intră banii, mai puțini desigur.
🌎 Apple vinde
Studiul realizat de Counterpoint Research îl găsiți aici.
