Influenceri≠Case de pariuri.
Inflația versus Zâna Măseluță.
💸 Money in short(s)
🎲 Influenceri & vedete ≠ case de pariuri / pariuri sportive
UDMR a depus un amendament la legea prin care influencerii și vedetele, inclusiv cele au activat sau activează în lumea sportivă, nu mai au voie să facă reclamă jocurilor de noroc și/ sau caselor de pariuri.
Noile reguli de advertising
PNL, PSD și au stabilit Oficiul Național pentru Jocuri de Noroc noi reguli:
Reclamele TV / online (inclusiv livestreams) doar între orele 23.00 și 06.00.
OOH-uri de 30 mp, să nu fie afișate premiile oferite.
Reclamele în audio-vizual să nu depășească 90s.
📲In-app purchases: Veniturile companiilor de social media
„In-app purchases” sunt definite ca produsele pe care companiile le oferă utilizatorilor săi, în cazul de față: servicii premium - Snapchat+, Twitter Blue, Meta Verified -. dar coins, gifts și stars cu scopul de a răsplăti creatorii de conținut.
Veniturile
Facebook & Instagram - $56M (2022)
- din care Instagram $5.6M.TikTok - $1.5B (2022)
TikTok - $205M (1 ianuarie 2023 - prezent).Twitter Blue - 2.5M (2021 - prezent)
Snapchat+ - $25M (2022 - prezent).
[SOURCE]
📌 The Goods
Teambuiling 2. [SCENARIO]
Instagram testează un nou sticker. [SCOOPED]
Samsung Galaxy Glasses. [AR/VR]
„Instagram Video Age Verification” și în RO!? [PRIVACY]
Steve Jobs’s Speech Secret. [APPLE]
🔥 The Washington Post: Six tips for using TikTok like Gen Z. https://lnkd.in/edn-W5kW
📲 YouTube a lansat un nou “Post composer” cu focus pe postări de tip text (iOS). https://lnkd.in/eVMzCWkQ
📚 Fast Company: Inside Tiffany & Co.'s remarkable brand turnaround. https://lnkd.in/eK-Hv6Hz
🥴 Rolling Stone: People Are Getting Pregnant on TikTok’s Trendy ‘On-Demand’ Birth Control. https://lnkd.in/eNRbEe-K
🏛️ Marketing Brew: Congress consides bills that could regulate how advertisers interact with children. https://lnkd.in/egBikZe4
👩🏻 Maria Mihai, noul Director de Comunicare și CSR Lidl România (01.05.2023).
📱 ESM / European Supermarket Magazine: TikTok Tops For Social Media-Based Shopping. https://lnkd.in/gF2tCkMC
❇️ Hyperallergic: The Palestinian-American Artist Getting Cheeky With Corporate Logos. https://lnkd.in/eftGR_Rh
🎥 start-up.ro și VideoCorp vor produce primul documentar românesc despre ecosistemul local de startups.
📵 Reuters: Apple blocks update to email app with ChatGPT tech. https://lnkd.in/ehx_Wb-J
🗄️ Gizmodo: We Found 28,000 Apps Sending TikTok Data. Banning the App Won't Help. https://lnkd.in/etsAQkK4
🥴 Financial Times: Elon Musk’s Twitter is dying a slow and tedious death. https://lnkd.in/etzbY_V2
📊 Digiday: Agency clients’ KPIs evolve with a focus on retail and post-pandemic economy. https://lnkd.in/ezr3jh2T
📱 Fast Company: How Loom became TikTok for enterprises. https://lnkd.in/eBeWK4qp
😈 Reuters: Trudeau's TikTok ban to curb social media reach of opposition leaders. https://lnkd.in/ezVDt6Ah
📰 Press Gazette: ChatGPT, AI and journalism | Legal and ethical pitfalls explained. https://lnkd.in/egTY5dn7
🗣️ Gizmodo: 14 Internet-Adjacent Slang Words Newly Added to Dictionary.com. https://lnkd.in/erBigqiq
🔎 9to5google: The Mandalorian’s Grogu uses The Force on your search results in new Google Easter egg. https://lnkd.in/eESAjHbK
💠 The Wall Street Journal: U.S. Senators urge Meta not to open Horizon Worlds up to younger teens. https://lnkd.in/ewW68gYS
🔴 Digital Information World: YouTube Rolls Out Restrictions for Live Streaming Content on the Platform. https://lnkd.in/eUpENrmg
🤦🏼♀️ Forbes: Social Media Services Look To Put The Squeeze On Users Via 'Premium Features'. https://lnkd.in/eZi4-EGt
🔙 Business Insider: Facebook is set to take some managers' teams away, demoting them to new roles. https://lnkd.in/eM_H6mS7
💰 Reuters: Turkey fines TikTok 1.75 mln lira for weak data protection measures. https://lnkd.in/eV3iitH8
🤝 Engadget: Microsoft’s Activision Blizzard purchase will reportedly be approved by the EU. https://lnkd.in/e2d2aqyK
🎥 Techcrunch: Pinterest is testing a new premium video ad format on its app’s search tab. https://lnkd.in/eabyAXY9
🖥️ Social Media Today: Google Removes Another 6k YouTube Channels Linked to Chinese Influence Operations. https://lnkd.in/ejq2UzKV
🦸 Creators, Influencers
🗓️ Social Media Today: YouTubers Share Results of First Month of Shorts Monetization. https://lnkd.in/e3PjTPZE
•Search Engine Journal: Twitter Will Share Ad Revenue With Twitter Blue Verified Creators. https://lnkd.in/gfYQH3rb
•Rest of the World: The momfluencers helping hundreds of pregnant Russians move to Argentina. https://lnkd.in/erN64YW9
•Forbes: How TikTok And Bill Nye Are Winning The Edutainment Wars. https://lnkd.in/erWr8B-6
•Tubefilter: Zarta raise $5.6M to build a “micro pay-per-view” video platform for creators. https://lnkd.in/eNbMGPq4
•Fast Company: How MrBeast keeps winning fans—and burger and chocolate sales. https://lnkd.in/eciK76iU
•Kotaku: Redditors Find Popular YouTuber Ludwig's Stolen Rare Car In 24 Hours. https://lnkd.in/ejRQsnz4
•CNBC: In the three-way battle between YouTube, Reels and TikTok, creators aren’t counting on a big payday. https://lnkd.in/ee-c8dpY
🍿Movies, Media, Streaming
•Media Play News: Netflix Co-CEO Greg Peters Decries European Digital Services Tax. https://lnkd.in/ef9UQXxs
•The Hollywood Reporter: Universal Music Group Chief Says Talks Are Underway With Streaming Giants Over Artist Pay. https://lnkd.in/eb5Xd4rA
•The Hollywood Reporter: Will Smith Returns to Awards Stage for the First Time Since the 2022 Oscars. https://lnkd.in/eJ_mz6WQ
•Pagina de Media: TVR 1 nu a avut nici măcar zece clienţi de publicitate într-o singură zi. https://lnkd.in/ej3nVNHb
•Marketing Brew: Streamers notched big subscriber numbers in 2022—and bigger losses. https://lnkd.in/et7TFqSE
•Semafor: Foreign journalists in China had a 'tough and draining' 2022. https://lnkd.in/e3WBpwsA
💠AI News
•The Washington Post: Deepfakes are Venezuela's latest disinformation tool. https://lnkd.in/efPvche5
•Hyperallergic: Museum Under Fire for Showing AI Version of Vermeer Masterpiece. https://lnkd.in/gxqySQtH
•Bloomberg: EU Gears Up for Antitrust Abuses in the Metaverse. https://lnkd.in/eHGzp3XR
•Slate: Online dating with ChatGPT | I unleashed a chatbot “woman” on unsuspecting men on Tinder. https://lnkd.in/eWNttgtN
•Wired: How WIRED Will Use Generative AI Tools. https://lnkd.in/euXnG3yM
•The Street: Mark Zuckerberg Quietly Buries the Metaverse. https://lnkd.in/etE5hRet
•The Verge: Why won’t TikTok confirm the Bold Glamour filter is AI? https://lnkd.in/eXbnDxmp
•The Verge: CNET editor-in-chief Connie Guglielmo will step down to work on AI-generated content. https://lnkd.in/e9AzX_BY
⚙️ Social Media Features
[Twitter plasează ads și în secțiunea „Lists”.
[ChatGPT] Free vs Premium.
[WhatsApp] a lansat opțiunea „Payments” în Brazilia.
[WhatsApp] testează o inferfață pentru tabletele cu Android.
[Google] Drive permite evidențierea textului într-un PDF.
[Snapchat] permite acum și o pauză de la „Snap Streaks”.
🥷Elvis Presley de la trupele speciale
Cu Matthew McConaughey, Don Cheadle, Priscilla Presley.
🧚 Inflația a ajuns și la Zâna Măseluță
Statistici relaxate, așa, de weekend.
