Influenceri & covorul roșu.
Substack money. Elon Musk AI.
🔀Twitter algorithm in 2023
💃 Red Carpet Influencers
Fie că sunt tiktokers sau asistenți ai unor actori, aceștia sunt intermediari între audiențele lor, mai ales dacă vorbim de GenZ și diferite tipuri de comunități (BIPOC, LGBTQIA2S+) și galele premiilor din industria cinematografică: The Oscars, BAFTA, Cannes Film Festival, Grammys.
„I went from literally working part-time for like $15 an hour to actually being able to pay my bills and pay rent”, spune Amanda Castrillo.
Banii vorbesc
Articolul din The Hollywood Reporter sumarizează și acest lucru: „some creators are paid, some are not; some have millions of followers,[...] or […] smaller […,] highly engaged audiences in a demographic that the studio or event is seeking”.
De unde, cu ajutorul implicării brandurilor, și un potențial de creștere mai ales profesional pentru cei care nu au un număr de followers mare (nanoinfluencers).
New tipping point
GenZ loves tiktoks și în general short videos.
Acest tip de influencer marketing poate fi implementat și pentru festivalurile de filme locale, cu influenceri locali: Veneția, Berlin, Montreal, San Sebastián etc. sau chiar la noi, la Transilvania IFF, cu scopul definit în primul paragraf.
Nu aș înclina către tactici de tip „account takeovers” deoarece integritatea comunicațională a brandului (=festivalul de film) trebuie păstrată măcar acolo din punctul de vedere al TOV, dar în același, indirect, recomandată prin astfel de parteneriate. Un takeover tehnic să spunem.
[SOURCE]
📌 The Goods
Elon Musk a uitat deja de Twitter. [NEW TOY]
TikTok a lansat „Sounds of Business” pentru IMM-uri. [MUSIC]
Microsoft va lansa ChatGPT pe Windows 11. [UPDATE]
Cel mai bun pilot din lume. [TRAVEL]
LinkedIn a intrat într-o nouă eră. [CRINGE POSTS]
More Movies To Rule Them All. [LOTR]
Elon Musk vrea și un ChatGPT. [DEJA-VU]
Omul are dreptate though. [IKEA]
Canva a lansat o subscripție pentru licee și universități. [GRAB IT]
💰 Digiday: BeReal still has potential for advertisers, but its hype period is well and truly over. https://lnkd.in/dhUCaUJS
📲 TikTok a lansat o nouă opțiune sub formă de “post button”, “Use this effect”. https://lnkd.in/dxbG-kz2
📊 Meta: Culture Rising | 2023 Trends Report. https://lnkd.in/dV-etW96
💠 Retail Dive: Maybelline enlists its first-ever digital avatar for mascara launch. https://lnkd.in/dzT5EyRG
⁉️ BBC: TikTok answers three big cybersecurity fears about the app. https://lnkd.in/dyeJ5jui
🐘 Daily Dot: U.S. Politicians Blast TikTok... But Accept Its Executives' Donations. https://lnkd.in/dCawTxaR
📵 Reuters: European Parliament becomes latest EU institution to ban TikTok from staff phones. https://lnkd.in/dF36inqK
📱 Marketing Brew: State Farm went all in on TikTok for the Super Bowl—was it worth it? https://lnkd.in/dKGaj3Jy
🔐 9to5google: Gmail and Google Calendar client-side encryption now generally available. https://lnkd.in/dxh_a5hc
💠 Mashable: Introducing a big update to Windows 11 making the everyday easier. https://lnkd.in/dKakfsJc
🤣 Financial Times: Meta’s AI-driven ad system worries marketers. https://lnkd.in/epByduqq
📈 LinkedIn: The 7 Types of Top-Performing B2C Ads on LinkedIn. https://lnkd.in/gQ2rUbX7
🖨️ The Guardian: ‘Scanners are complicated’: why Gen Z faces workplace ‘tech shame’. https://lnkd.in/eXZdsdwH
💰 Media Play News: Global subscription revenue from SVOD services will reach $124B by 2028. https://lnkd.in/dkcqxWnK
🥶 Reuters: EU privacy body raises concerns about possible U.S. data transfer pact. https://lnkd.in/dPjXygic
🔄 Engadget: Twitter updates violent speech policy to ban ‘wishes of harm’. https://lnkd.in/dZwBQzFd
📊 The Hollywood Reporter: David Zaslav Chases the One Metric to Rule Them All - Streaming Profits. https://lnkd.in/dws422yc
🆗 Buzzfeed: This Is Your Sign To Log Off From Social Media. https://lnkd.in/duztNsh4
🫣 Mashable: TikTok's 'bold glamour' filter: What it is and how to get it. https://lnkd.in/dBgHBKM8
🏛️ Semafor: Washington spoils Wall Street’s deal party. https://lnkd.in/dEKckvuY
💸 Techcrunch: TIDAL will cut ‘direct artist payout’ program to invest more in emerging artists. https://lnkd.in/dTAQ-rS3
💼 Techcrunch: Businesses can now hire project managers through Fiverr. https://lnkd.in/dBCiN5Zm
💠 Meta: How businesses are seeing value through AI. https://lnkd.in/diq48nbU
📱 Social Media Today: Pinterest Expands ‘Shuffles’ Collage App to Nine More Regions. https://lnkd.in/eppwJPvQ
⛔️ The Washington Post: Governments shut down the internet more often than ever, report says. https://lnkd.in/dAmGaQ_B
💠 Ad Age: How Chatgpt Can Help Brands Find Creators—and Why It Isn’t Ready To Replace Them. https://lnkd.in/dpA2tpz3
📱 9to5mac: Jack Dorsey’s Twitter competitor ‘Bluesky’ now available on the App Store. https://lnkd.in/dbqwjyPZ
🆖 The New York Times: ‘Sometimes Things Break’: Twitter Outages Are on the Rise. https://lnkd.in/dPggPAMT
🗄️ Data & Privacy
•Reuters: EU privacy body raises concerns about possible U.S. data transfer pact. https://lnkd.in/dPjXygic
•Haaretz: Fake Friends | Leak Reveals Israeli Firms Turning Social Media Into Spy Tech. https://lnkd.in/dmRQveKb
💠 AI News
•Digiday: With Snapchat and Meta’s new tools, generative AI enters the social media space. https://lnkd.in/eTau5ahh
•Buzzfeed: Voice Deepfakes Of Everyone From Joe Rogan To Joe Biden Are Taking Over Social Media. https://lnkd.in/dGBWDD-r
⚙️ Social Media Features
[Facebook] a lansat opțiunea „Stars” pentru comentarii.
[Twitter] a lansat noi opțiuni pentru Community Notes.
[Tweetbot] s-a închis oficial.
[Instagram] pregătește de lansarea opțiunea „End-to-End Encrypton”.
[WhatsApp] a lansat pe desktop opțiunea „Call links”.
[TikTok] Agency Center.
[LinkedIn] a lansat noi opțiuni pentru Sales Navigator.
•Axios: Companies scramble to incorporate generative AI in products. https://lnkd.in/dE-GRviy
•Axios: AI and ChatGPT are selling cars in the metaverse. https://lnkd.in/dqTyFR4X
•9to5google: Shortwave brings OpenAI’s GPT-3 to Gmail with automated email summaries. https://lnkd.in/dZVT5CvP
🐦 Twitter News
•Platformer: In latest round of Twitter cuts, some see hints of its next CEO. https://lnkd.in/dN8wNfhF
•9to5mac: Jack Dorsey’s Twitter competitor ‘Bluesky’ now available on the App Store. https://lnkd.in/dbqwjyPZ
•The Infornation: Twitter Needs a Focused Creator Strategy More Than Ever. https://lnkd.in/djpcsUha
•The New York Times: ‘Sometimes Things Break’: Twitter Outages Are on the Rise. https://lnkd.in/dPggPAMT
🎥 Ted Lasso | S3 Trailer
Apare pe 15 martie.
🔢 Digits
BCR
George are 2.14M utilizatori, dintre care 1.64M exclusiv pe mobil.
Școala de Bani a ajuns la 600k de oameni.
George are în portofoliu 130k companii (IMM-uri).
Chatbot-ul ADA a purtat peste 513k conversații.
1600 de IMM-uri și 32 de ONG-uri au fost finanțate prin BCR Social Finance.
[SOURCE]
Sezamo
A livrat 60k de comenzi în 2022.
Cel mai fidel client a plasat 62 de comenzi.
A salvat peste 35 de tone de mâncare.
Are în folosință în acest moment 11k de pungi reutilizabile.
Cea mai mare comandă: 95 de pungi și a fost plasată în decembrie (10.584 lei).
[SOURCE]
📩 Substack subscribers
Platforma are acum 2M paid subscribers.
Înseamnă $240M / an dacă un subscriber plătește în medie $10 / lună.
$24M venit net dacă Substack ia 10% din suma de mai sus.
[SOURCE]