fyi: orașe în care
să lucrezi ca mrk manager.
📅 Save the dates
Meta închide Facebook Creator Studio din 12 aprilie.
Twitter elimină de la 1 aprilie checkmark-urile albastre (legacy) atât pentru utilizatori, cât și pentru companii.
🔵Twitter Blue este noul standard pentru utilizatori - $8 / $11 pe lună.
🟡Twitter Verified for Organizations pentru companii - $950 / $1000 pe lună. - details.
Twitter introduce pentru ultima și secțiunea „Affiliates” - exemplu.
Lord of the Rings
„…The Return of the King” revine în cinematografe pe 13 aprilie, la 20 de ani de la debut:
Mi-ar plăcea ca (Revista) Biz să publice mai des astfel de articole, în general despre cam tot ce înseamnă „online” (🫣- vedeți voi cum ajunge ediția de azi în redacția lor).
Golin vs TikTok
Also on my checklist Golin US, care le-a spus clienților săi să se suspende temporar colaborarea cu TikTok:
Golin, a major public relations firm that hires creators on behalf of brand clients, on Friday asked some clients to hold off on signing sponsorship deal agreements related to TikTok campaigns in light of Chew’s hearing and a potential TikTok ban.
În altă ordine idei, TikTok, deținută de familia al cărei membru este al doilea cel mai urmărit content creator la nivel global?
Opinia mea (neprofesională):
What a freaking mess for the 4th most valuable media brand in the world ($67B).
🔥 Digiday: L’Oreal uses social listening, in-house teams to tap into digital beauty trends. https://lnkd.in/dnEhq4n6
🥺 The Hollywood Reporter: Hollywood’s AI Anxiety Is Showing. https://lnkd.in/dv4bNxWP
🧋 Forbes: New Starbucks CEO works as a barista. What if more bosses did that? https://lnkd.in/dNmGCWjC
🗣️ Marketing Brew: Marketers respond to TikTok CEO’s testimony and a potential ban. https://lnkd.in/d9pi4kWY
💠 Retail Dive: Levi’s to test AI-generated models. https://lnkd.in/dNRFhbyD
💰 Digiday: Short-form videos needs better monetization. https://lnkd.in/dG4sbdeD
📰 Digiday: Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown. https://lnkd.in/g3uDnFPu
🧠 9to5google: YouTube explains thinking behind outline-style icon redesign. https://lnkd.in/d-CAZhAn
🏛️ Engadget: France bans TikTok (and Candy Crush) from government phones. https://lnkd.in/dsqc6pTm
🔥 The Wall Street Journal: In the Hot Seat, TikTok CEO Channels a Silicon Valley Style Icon: Mark Zuckerberg. https://lnkd.in/dNTNsvk2
⚙️ Social Media Features
[Snapchat] a lansat două opțiuni, „Screenshot to shop”, „Sync to the beat”.
[LinkedIn] are un „Quick / Advanced Ad Campaign Setup”.
[WhatsApp] testează o nouă opțiunea, „Ephenmeral Audio Messages”.
[WhatsApp] va avea în curând și short videos.
[Instagram] a lansat o nouă UI pentru secțiunea „Bookmarks”.
[Twitter] are o nouă secțiune pe desktop, „Verified organisations”.
[Meta Verified] va avea și o secțiune în Instagram (Settings).
📊 Data & Privacy
•The New York Times: Popular apps with Chinese ties can gather more data than TikTok. https://lnkd.in/dN4NbVDh
•Dash Hudson: Social Entertainment in a Cross-Channel Landscape. https://lnkd.in/dsDT-XXU
•Techcrunch: French parliament votes for biometric surveillance at Paris Olympics. https://lnkd.in/druNPU-W
🧠 Know-how
•Business Insider: How to get a boost on Instagram? Post 6 stories a day and use its in-app tools. https://lnkd.in/d5UWayg2
•The Verge: Some questions for the employees behind Google Docs. https://lnkd.in/esPqKmAj
•Business Insider: How Snapchat's lucrative Snap Stars program pays influencers. https://lnkd.in/dqzqKxbk
😎 Influencers
•Boing Boing: The joy of home improvement projects is captured in this TikTok. https://lnkd.in/dWTmEnJ2
•Rest of the World: Why Crocs and MAC want to work with this Nigerian influencer. https://lnkd.in/eS8UK4XG
•Tubefilter: More than 100,000 YouTube channels are linked to stores. https://lnkd.in/dXPWNjEb
•Techcrunch: TikTokers are fuming over potential ban. https://lnkd.in/esWbrD3c
•Business Insider: Influencers make being landlords with lots of rental properties seem easy. https://lnkd.in/d-MesRRu?
🌀 Digital Culture
•Buzzfeed: TikTok CEO Shou Zi Chew Appeared Before Congress And Now The Fan Edits Are Rolling In. https://lnkd.in/dy_aaJ5r
•Buzzfeed: If You’re Into TikTok’s “Everything Shower” Trend, These Products Can Elevate Your Experience. https://lnkd.in/did2AW4c
•Business Insider: Russians Regret Fighting in Ukraine, Says YouTuber Who Speaks to POWs. https://lnkd.in/dZUujPfA
•NBC News: Three TikTok users go viral for their prank trolling Truth Social app. https://lnkd.in/djqfNz5v
•Buzzfeed: Kim Kardashian Won Praise For Drinking Guinness On Her Relatable St. Patrick’s Day Pub Crawl. https://lnkd.in/d9d4tMd2
📌 YouTube Shorts Location
🍿 Media & Streaming
•Gizmodo: The Kings League Finals Will Be The Biggest Streamer-Run Live Event Ever. https://lnkd.in/eyDcFRSH
•The Hollywood Reporter: Inside the Firing of Victoria Alonso. (Exclusive). https://lnkd.in/dwy7_raE
•The Hollywood Reporter: Global Streamers’ Original Content Spend Increase to Slow to 14% in 2023. https://lnkd.in/dcxDxnp4
•The Hollywood Reporter: The Environmental Cost of Red Carpet Fashion. https://lnkd.in/dUprXdvU
📵 TikTok Ban
•Wired: Imploring TikTok to ‘Think of the Children’ Misses the Point. https://lnkd.in/d_DN-gJd
•The Washington Post: Americans deserve a better message than ‘Trust us, TikTok is bad.’https://lnkd.in/dSy4gknT
•Fast Company: Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban? https://lnkd.in/eG39dCZs
•Gizmodo: The 10 Craziest Moments From Congress' TikTok Ban Hearing. https://lnkd.in/dxpwjJTu
•Marketing Brew: TikTok’s marketing blitz seems to do little to win over lawmakers. https://lnkd.in/dn9wFvVC
•Reuters: US House speaker says lawmakers to move forward with TikTok bill. https://lnkd.in/d93XZJCP
🌆 Marketing Manager Cities
De asemenea pentru business managers ori avocați.
💠 AI News
•The Verge: Can AI generate a way to pay for itself? https://lnkd.in/dR9zPFX
•The Wall Street Journal: Google Made the Bard AI Chatbot Boring. On Purpose. https://lnkd.in/d6ZSUjXB?
•Fast Company: This generative AI tool actually teaches kids how to write. https://lnkd.in/dQcgxUsQ
•Fast Company: Ikea’s generative AI furniture designs are trippy, retro, and inspiring. https://lnkd.in/dEVXbu22
🍳 Food for thought
Omletă de două stele Michelin pentru la mic dejun.
🤓 Generations
•Entrepreneur: Gen Z Loves the Toyota Camry. https://lnkd.in/dXfaZ2i6
•The Washington Post: In Gen Z’s world of ‘dupes,’ fake is fabulous — until you try it on. https://lnkd.in/dcshsWbB
🐦 Twitter News
•The Guardian: Elon Musk memo suggests Twitter worth less than half of what he paid for it. https://lnkd.in/d-mCwppD
•Techcrunch: Twitter Blue relaunched has made just $11M on mobile in its first 3 months. https://lnkd.in/gaAAiC_k
•Techcrunch: New accounts now have to wait only 30 days for Twitter Blue. https://lnkd.in/dxuv5QFR
•Forbes: Elon Musk Provides Update On Who Will Keep Blue Tick. https://lnkd.in/dT-aaq2r