2023, anul newsletterelor?
Meta Earnings Results Q4 and Full Year (2022).
📝Și al textelor.
🔥Ne plac TikTok-urile , Reels-urile, mai ales cifrele generate de acestea. Încă rămân top of mind, but newsletters are also the place to be in 2023, cel puțin pe LinkedIn:
Ability to ‘feature’ newsletters on profiles.
SEO titles, meta descriptions.
Scheduled sending for newsletters.
Newsletter featuring in LinkedIn Search.
Plusez aici cu apariția platformelor de știri de tipul „Semafor”.
🧶 Media Play News: Netflix’s NEW Password Sharing Rules and Guidelines. https://lnkd.in/dWkkuZFV
📲 LinkedIn a lansat un nou buton pentru “Templates” în post composer (iOS). https://lnkd.in/dhyW9f7i
💵 Forbes: Avem primul abonament pentru ChatGPT | GPT+ și costă $20 / lună. https://lnkd.in/eMiseqJM
📚 Later: GenZ & Social Media Usage | 1) YouTube: (88%); 2) Insta (76%); 3) TikTok (68%). https://lnkd.in/dBeNUD5r
👨🎓Press Gazette: UK’s first MA in podcasting addresses ‘skills shortage’ in ‘sophisticated industry’. https://lnkd.in/diYApW77
🎙️ Listen Notes: Podcast Stats | How many podcasts are there? https://lnkd.in/g4EtfTx
🤝 Hypebeast: WhatsApp Partners with Tems to Explore the Power of Self-Expression. https://lnkd.in/d_B5FjqQ
⚽️ The Hollywood Reporter: Apple Launches Major League Soccer Streaming Service. https://lnkd.in/dNVTnD-y
🏺Financial Times: Instagram founders launch Artifact to rival Twitter, tackle misinformation. https://lnkd.in/d6XsUhsS
🤐 Media Play News: Americans Streamed More Than 19.4 Million Years of Video Content in 2022. https://lnkd.in/dVnTdeag
🫡 CNBC: Google is asking employees to test potential ChatGPT competitors. https://lnkd.in/ei25A9fr
😶🌫️ Digiday: Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content. https://lnkd.in/dBzgbpve
📱 The Hustle: Do we need another newsreader? https://lnkd.in/dixJxUZF
🚀 The Hollywood Reporter: James Gunn Blasts Past DC Leadership in Candid Comments. https://lnkd.in/dzxnGyWb
🎚️The Hollywood Reporter: Dr. Dre’s ‘The Chronic’ Is Finally Streaming. https://lnkd.in/dXVVFdup
🎙️The Hollywood Reporter: Michelle Obama Launching Audible Podcast Based on ‘The Light We Carry’. https://lnkd.in/dJS77FAY
✈️ Morning Brew: Delta launches free wi-fi for most of its domestic fleet. https://lnkd.in/dDpx7DA7
🕺💃 BBC: Iran dancing influencer couple given 10-year jail sentence. https://lnkd.in/dfA5xQzx
😋 Guinnes World Records: Fortnite players will receive the biggest videogame refund ever. https://lnkd.in/dmaGJtiA
😍 Patently Apple: Published Samsung Patent reveals Future Foldable Form Factors that go far beyond a Single Fold. https://lnkd.in/dS5gMeeX
📸 Pagina de Media: Inquam Photos oferă 200 de abonamente gratuite redacţiilor din ţară. https://lnkd.in/dTSdHXsN
🌀 Bloomberg: Snap CEO Says Digital Ad Slump Has Leveled Off. https://lnkd.in/dthChjAB
♻️ The Drum: What’s the carbon cost of the Super Bowl advertising frenzy? https://lnkd.in/grxMt8bu
✌️Semafor: Nearly 500 world leaders, Nobel Prize winners, activists call for global support to Iran’s protesters. https://lnkd.in/d-uAFwMX
☺️ Digiday: Podcast ad buyers have yet to see a slowdown. https://lnkd.in/eGDyNKF8
😵💫 The New York Times: Meta Posts $4.2 Billion Restructuring Charge. https://lnkd.in/dBUQTd75
😁 Engadget: Commerce Department calls Google and Apple 'gatekeepers' of mobile apps. https://lnkd.in/dHXF-6mR
🏢 Techcrunch: Disclo aims to inspire inclusive workplaces. https://lnkd.in/dN7h6PnY
🚫 Techcrunch: Pakistan ‘degrades’ Wikipedia, warns of complete block over ‘sacrilegious’ content. https://lnkd.in/dPEuw9b5
💔 The Verge: What ‘feminist Tinder’ promised. https://lnkd.in/dKWEjKn2
🪙 Reuters: Britain's finance ministry sets out draft rules to regulate cryptoassets. https://lnkd.in/dZNi5NG2
👨🏻💼 Reuters: Polish competition watchdog accuses Amazon EU of misleading consumers. https://lnkd.in/dXcXUS77
😇 Reuters: Snap's earnings may hold positive news for Meta, Google. https://lnkd.in/dDuh3zpB
☎️ Reuters: European telecoms' advertising venture set for EU approval. https://lnkd.in/dP_8Dwc9
💰Bloomberg: Vodafone Revenue Meets Estimates, CEO Says 'We Can Do Better'. https://lnkd.in/dtUf_7Wb
📈Bloomberg: ChatGPT Buzz Drives Buying Frenzy in China’s AI-Related Stocks. https://lnkd.in/dW5VwQbp
🌎 Rest of the World: Relatives abroad are driving Cuba’s e-commerce boom. https://lnkd.in/dkstgVN4
🔝 Fortune: Ukraine war made Telegram’s app more popular and important than ever. https://lnkd.in/dm-tRfSd
👀 Hypebeast: LeBron James Is First To Be Spotted in Anticipated Tiffany & Co. x Nike Collab. https://lnkd.in/dRWgyFGN
🧑⚕️ The New York Times: Dissecting Elon Musk’s Tweets: Memes, Rants, Private Parts and Echo Chamber. https://lnkd.in/dcJ3cW6S
🥴 New York Post: TikTok star’s assistant must ‘have no life,’ ‘cook and clean’ for $30K a year. https://lnkd.in/dKcNm_Bx
🏢 Cushman & Wakefield Echinox: În București, 500k mp de birouri sunt neocupați, 50% în clădiri de peste 15 ani.
🔴 Bloomberg: TikTok Is Testing Whether Users Stick Around With Less Music. https://lnkd.in/dGvzf2cM
💠 Techcrunch: Snap hints at future AR glasses powered by generative AI. https://lnkd.in/eVADT6dV
😮💨 Bloomberg: Meta Wins Court Nod to Buy Virtual Reality Startup in Loss for Khan’s FTC. https://lnkd.in/dy9fMc45
😬 CNBC: Meta technology chief Bosworth implies company has lost focus. https://lnkd.in/dE7RkVKQ
🖥️ The Verge: Google is testing an alternate home page with ChatGPT-style Q&A prompts. https://lnkd.in/eZN5AC9H
💶 TransferGo: Românii stabiliți în Danemarca și Germania au făcut cu 34% mai multe transferuri de bani în 2022.
🔚 MIT Technology Review: How the Supreme Court ruling on Section 230 could end Reddit. https://lnkd.in/eBGzYCgV
⏭️ Financial Times: Universal Music in talks with big platforms to overhaul streaming model. https://lnkd.in/d7paZZzX
📲 Financial Times: YouTube Shorts takes on TikTok in battle for younger users. https://lnkd.in/dEcJcVG6
🛟 Bloomberg: Facebook Won’t Be Trump’s Salvation. https://lnkd.in/dnWAppRU
🗓️ Gizmodo: Meta Is Spending More Than $1B per Month on the Metaverse. https://lnkd.in/duJbEcyU
🪐 Gizmodo: New Map Shows All the Matter in the Universe. https://lnkd.in/d49XDvGm
📸 Forbes: Exclusive Behind-The-Scenes Photos Of Obama With Steve Jobs, Mark Zuckerberg. https://lnkd.in/dkDpjBC2
⏳ Arthur Hunt România: Candidații pentru un post de middle-manager din RO așteaptă 4 luni până primesc oferta de angajare.
📱 Forbes: Ed Sheeran Returns To Social Media In Advance Of North American Tour. https://lnkd.in/dzR6VYt2
🤪 Buzzfeed: 16 Influencers Who Are More Out-Of-Touch Than They'd Ever Want You To Know. https://lnkd.in/dedj9Zvs
🤩 Bloomberg: Wall Street Is Obsessed With ChatGPT. These Are the AI Stocks to Watch. https://lnkd.in/d_GrHhFW
🕹️The Wall Street Journal: EA Shows Why Mobile Games Are a Minefield. https://lnkd.in/dPfUuepw
🔺The Verge: The next Sims will have both solo play and multiplayer. https://lnkd.in/dG5Nci_N
👨🏻🎨 Policolor Romania își extinde fabrica de vopsele din București cu o investiție de €2M.
🍊 Buzzfeed: People On TikTok Are Saying That Eating Oranges In The Shower Is A "Life-Changing" Experience. https://lnkd.in/dB3cHpvc
😎 Buzzfeed: An Artist Used AI Technology To Imagine What Different Countries Would Look Like As Women. https://lnkd.in/d7N-HyAh
💠 Road to VR: Meta’s Social VR App is Coming to Web & Mobile Soon. https://lnkd.in/dW5kaMdj
🏛️ 9to5mac: App Store antitrust pressure builds as White House report says Apple inflates app prices. https://lnkd.in/d9n_XKpB
💠 9to5google: Google says Lens and Maps Live View are ‘prelude to [its] long-term vision’ for AR. https://lnkd.in/ddVA_4qN
📊 Tubefilter: TheSoul gets billions of views on YouTube Shorts. Here’s how it’s approaching the format’s new ads. https://lnkd.in/d3dmypFE
✖️2️⃣ The Information: Netflix Tells Advertisers Sign-Ups to Ad Tier Doubled in January. https://lnkd.in/dHkQhK2q
👊 Hypebeast: Union LA’s New Air Jordan 1 KO Low Collab Belongs to the Streets. https://lnkd.in/dfN2C8m2
🙄 Engadget: Paramount+ is the latest streaming service to completely remove shows. https://lnkd.in/dC4B7MDM
🏆 Semafor: ChatGPT is about to get even better and Microsoft's Bing could win big. https://lnkd.in/djFMWUP3
📝 The New York Times: A.I. Bots Can’t Report This Column. But They Can Improve It. https://lnkd.in/eyQcx6Z4
🤬 Engadget: Netflix's 'Dog and Boy' anime causes outrage for incorporating AI-generated art. https://lnkd.in/daaSeh_r
🔇 Techcrunch: ‘Inaudible’ watermark could identify AI-generated voices. https://lnkd.in/dAvT3cvn
😓 The Verge: Did Spotify screw up? ‘No… and yes,’ says its CEO. https://lnkd.in/dJRw4epU
🏈#SuperBowl
•Marketing Brew: Responses from our Super Bowl reader survey. https://lnkd.in/dK-yYVKz
•Marketing Brew: More movie trailers are coming back to the Super Bowl. https://lnkd.in/dhYqka6T
•Social Media Today: TikTok Tips for Brands Looking to Tap into Super Bowl Discussion. https://lnkd.in/gs2akPPn
⚙️#SocialMediaFeatures
•Substack: Pledges, a new way to say ‘thank you’ to your favorite writers. https://lnkd.in/enuZ4vW8
•Engadget: Twitter opens public appeals for suspended accounts. https://lnkd.in/dJYG4mnc
•The Verge: Netflix introduces spatial audio to a lot more movies and shows. https://lnkd.in/d-FbGBZG
•9to5google: YouTube Music might get group listening via Google Meet Live Sharing. https://lnkd.in/dn3NjiJy
🌀#DigitalCulture
•Digg: How To Become A Rocket Scientist, According To Rocket Scientists. https://lnkd.in/dEauNzDY
•Business Insider: MrBeast Responds to Criticism Over 'Curing' Blindness Video. https://lnkd.in/dewRZeaH
•Fast Company: What I learned by ditching Gmail for six months. https://lnkd.in/dBaCYFfC
•Fast Company: Japanese manhole covers are works of art. Here's how they're made. https://lnkd.in/dZQDt7gq
•nj.com: Fired social media manager goes rogue on N.J. city’s TikTok account. https://lnkd.in/ejUgfhP6
🐦#TwitterNews
•Bloomberg: Twitter Claims Private Jet Service Overcharged for Flights. https://lnkd.in/d2Mn_g6W
•Futurism: Twitter Is "Verifying" Accounts With AI-Generated Faces. https://lnkd.in/dNF4t2QF
•Business Insider: Twitter's ailing ad business offered a glimmer of hope as it lures big Super Bowl advertisers. https://lnkd.in/d4GCwC94
•Tech Radar: Twitter’s next big move could be to introduce an ID verified badge. https://lnkd.in/d5kJDpDM
•The Hollywood Reporter: In Court, Elon Musk Is a Case Study in How Not to Use Twitter. https://lnkd.in/dURuZ5Ra
•Business Insider: Twitter will launch an early version of its program allowing creators to get paid for tweets as soon as next week. https://lnkd.in/dieCnj6p
•Bloomberg: Elon Musk Locks His Twitter Account to Test Engagement Impact. https://lnkd.in/dn9BaAnS
•Techcrunch: Damus, another decentralized social networking app, arrives to take on Twitter. https://lnkd.in/dJP-f2Aq
•Bloomberg: Musk Says Twitter Shareholder Suit Is Exploiting His ‘Spectacle’. https://lnkd.in/dQ4psnr5
•The Wall Street Journal: Elon Musk Warned About Incoming EU Social-Media Law. https://lnkd.in/dnnavapA
✒️„Writing's on the Wall”
🤑YPP Contract Terms Q&A
💰Meta Earnings Results
Mark Zuckerberg a spus că 2023 va fi „Year of Efficiency” pentru Meta.
Utilizatori activi
👉Facebook
2B DAU (Daily Active Users)
3B MAU (Monthly Active Users)
👉Facebook, Instagram, WhatsApp
3.7B MAU (Monthly Active Users)
The number of people daily using Facebook, Instagram and WhatsApp is the highest it's ever been.
Product priorities and insights
Ca introducere, Mark a anunțat încă o rundă de concedieri (middle management) cu scopul de a eficientiza procesul decizional.
👉AI.
Conținutul livrat în feeds - Facebook și Instagram - va fi recomandat din ce în ce mai mult de AI: imagini, texte, videoclipuri - short & long form - ads-uri, dar cu accent pe Reels.
Advertiserii au avut cu 20% mai multe conversii în trimestrul trecut în timp ce costul per achiziție a scăzut.
👉Monetizarea clipurilor de tip Reels.
Reels plays across Facebook and Instagram have more than doubled over the last year, while the social component of people resharing Reels has more than doubled on both apps in just the last 6 months.
Meta va căuta aici un echilibru financiar pentru că da, „nu vrem să pierdem (și). mai mulți bani decât ne permite contabila”.
👉Paid messaging
WhatsApp for Business va deveni principala aplicație prin intermediul căreia brandurile vor comunica cu clienții fie individual, fie către un grup.
Studiu de caz:
AirFrance started using WhatsApp to share boarding passes and other flight information in 22 countries and in 4 languages.
👉Metaverse.
Meta Quest Pro it's the first mainstream mixed reality device.
Sunt peste 200 de aplicații în VR store care au generat peste $1M fiecare.
Sunt peste 100M de utilizatori de WhatsApp la nivel global care folosesc opțiunea „Avatars”, iar 1 din 5 au ca fotografie de profil un avatar.